Advertising & Promotion Manager - Kuala Lumpur

job description

Duties and Responsibilities: 

• The position requires a Marketing Manager to work in a shopping centre marketing or the events industry.


• Day-to-day responsibility for all marketing communications for the mall, to both the consumers and the retailers.


• An understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship would be advantageous. To assist with the brand guardianship of the mall and related sub-brands


• The position is responsible for launching and continuous implementation of the shopping mall, mall events plan and budget.


• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums


• Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s


• Develop individual marketing campaigns for retailers as required


• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.


• Manage and develop the e-newsletters from the website as required


• Incorporate online activities with offline marketing promotions


• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature


• Management of the Gift Card program and any loyalty card programs that are implemented


• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Comms team as well as other stakeholders


• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.


• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.


• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.


• Budget management of campaigns in line with overall marketing budget


• ROI analysis required on each promotion and fed back to business


• Support Marketing Manager with annual Research plan and requirements


• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.


• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiency and brand guardianship is achieved at all times.

Requirement:

• Degree qualified with 8 years retail, consumer, leisure or hospitality marketing experience


• Commercial acumen


• Understanding of retail marketing in particular the drivers of shopping


• Tertiary qualifications in marketing/business or other appropriate discipline


• Project Management 


• Budget Management 


• Attention to detail


• Good interpersonal skills – team approach


• Ability to work to deadlines and stay calm in pressure environment

If you have these desirable experiences and skills and are looking for a new challenge, please register your expression of interest to muhammad.james@randstad.com.my or call +603 2036 7587