Head of Marketing Communications (Retail) - Kuala Lumpur

job description

Senior Marketing Communications Manager

Company

• Prestigious REIT looking for driven Marcom Manager to lead dynamic team.

Role

• Day-to-day responsibility for all marketing communications for the mall, to both the consumers and the retailers.


• The position is responsible for launching and continuous implementation of the shopping mall, mall events plan and budget.


• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums.


• Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s.


• Develop individual marketing campaigns for retailers as required.


• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.


• Manage and develop the e-newsletters from the website as required.


• Incorporate online activities with offline marketing promotions.


• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.


• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.


• Budget management of campaigns in line with overall marketing budget.


• ROI analysis required on each promotion and fed back to business.


• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.


• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiency and brand guardianship is achieved at all times.

Skill & Experience

• An understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship would be advantageous. To assist with the brand guardianship of the mall and related sub-brands.


• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.


• Degree qualified with 5 years retail, consumer, leisure or hospitality marketing experience.


• Understanding of retail marketing in particular the drivers of shopping.


• Tertiary qualifications in marketing/business or other appropriate discipline.

Culture & Benefits

• This company offers an attractive salary package plus additional bonus & benefits program. For the right candidate the company has long term job security, career advancement and a strong support team.

If you have these desirable experiences and skills and are looking for a new challenge, please register your expression of interest to Timothy Sangawa on +603 2036 7577