GM of Marketing (Retail) - Kuala Lumpur

job description

Luxury goods / high fashion marketing professionals also welcome to apply

Company

• Established mall developer.

Role

• The GM, Marketing serves as a key member of the mall management team and to assist the Director of Marketing in achieving the vision and business objectives of the company.


• The primary objectives of the role is to enhance the value and positioning of the brand, maximize foot traffic and sales potential and contribute towards the strategic and tactical development of the marketing portfolio.

Responsibilities

• Establish a Pre-Opening mall marketing plan and budget to communicate its attributes to the target market.


• Develop a calendar of strategic events to garner market awareness, networking and relations with the industry, media, retailers and business partners.


• Liaise with communication agencies for the production of a comprehensive marketing campaign to achieve the desired objectives of the pre-development and post-development.


• Develop and execute the Opening campaign/plan for the assigned mall(s).


• Formulate a Post-Opening marketing plan using a cohesive and creative marketing mix to promote the mall(s)


• Plan and administer the approved annual marketing budget.


• Preparation of marketing reports and competitive analysis reports to keep the mall(s) relevant.


• Plan and implement positioning and tactical events and sales promotions to reinforce the brand identity and retail mix.


• Plan an effective advertising plan to achieve optimum results and reach.


• Develop persuasive public relations communication and establish good relationships with the media.


• Plan and implement targeted consumer initiatives such as shoppers incentive and loyalty programme to encourage repeat visitation.


• Promote value-added shopping by introducing effective marketing opportunities through sponsorships and partnerships

Skills & Expertise

• Minimum 8 years marketing experience


• Possess a Bachelor’s degree or its equivalent


• Strong negotiations and leasing skills


• Excellent communication and interpersonal skills


• Excellent in communication in English, Mandarin and Cantonese language.


• Excellent leadership capabilities and able to lead a team


• Excellent network and relationship with international retail brands


• Candidate must be able to multi-task and possess a dynamic personality.

Culture & Benefits

This company offers an attractive salary package plus additional bonus & benefits program. For the right candidate the company has long term job security, career advancement and a strong support team.

If you have these desirable experiences and skills and are looking for a new challenge, please register your expression of interest to Timothy Sangawa on +603 2036 7577