Brand Manager

Email : Justontisukatiger@gmail.com / 016 331 7026

Job brief

We are looking for a Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment where you will be working closely with our appointed branding agency to generate and execute strategies that grow market share and brand’s reputation, improve customer experience and drive growth. 

Responsibilities

• Analyse how our brand is positioned in the market and crystallise targeted consumers insights


• Take brand ownership and provide the vision, mission, goals and strategies to match up to


• Translate brand strategies into brand plans, brand positioning and go-to-market strategies


• Lead creative development and create motivating stimulus to get targeted population to “take action”


• Establish performance specifications, cost and price parameters, market applications and sales estimates


• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)


• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues


• Oversee marketing and advertising activities to ensure consistency with brand strategy


• Brainstorm new and innovative growth strategies


• Align the company around the brand’s direction, choices and tactics