Brand Marketing Manager

Responsibilities

• Reporting to the Head of Marketing, Southeast Asia, you will oversee all Expedia Brand activities in Malaysia


• Analyze market trends and develop the Brand strategy for short, medium and long term


• Formulate the brand value proposition for consumers in Malaysia and take the lead in building the brand in Malaysia


• Build strong in-market brand team to deliver the budgeted revenue and financial goals for Malaysia


• Drive Brand visitors traffic and transactions for Malaysia with an eagle eye on Brand performance, measurements and ROIs


• Be the domain expert on local and international marketing mediums to optimize campaigns and utilization


• Manage local/regional agencies for various engagements and develop agency management framework


• Identify and leverage synergies across affiliates and teams to develop integrated local and regional marketing campaigns


• Work with PR, social and creative teams to define the brand personality and communication tone


• Build best in class brand marketing frameworks, practices and processes in Malaysia


• Liaise with regional brand marketing organization on best practices and share campaign ideas and results with regional/global teams on a regular basis


• Provide expert advice to the Head of Marketing and General Manager on brand marketing and be the internal ambassador for brand marketing


• Establish strong relationship with cross-functional stakeholders and external partners to deliver the marketing initiatives


• Manage both internal and external key stakeholders including

Desired Skills and Experience

• Bachelor’s degree in Business Administration, Marketing or related discipline.


• At least 8 years working experience in the marketing, preferably in FMCG, travel, hospitality or ecommerce any online business.


• A successful track record of developing and implementing brands strategies across countries as well as directing local/regional marketing campaigns


• Strong understand of digital marketing and experience in implementing digital strategies


• Ability to manage multiple projects, both tactical and strategic in nature – achieving both time and budgetary deadlines


• Excellent analytical skills and ability to understand business financials


• Excellent people management skills and able to communicate and work effectively with stakeholders at all levels


• Ability to thrive in a fast-paced environment and work under pressure in a challenging environment


• Possess personal traits that’s friendly, mature, humble, honest, meticulous; self-starter; able to perform under pressure in a challenging environment


• Ability to maintain high confidentiality, tactful and discretion when dealing with people


• Able to travel as and when it is required

*LI-AC1